Reinventing Granite Search's Digital Footprint – A Recruitment Revolution

Challenges

• Website Engagement: The existing website was un-engaging and cumbersome, leading to poor visitor retention.

• Functionality for Job Listings: Difficulty in efficiently uploading and searching job vacancies, hindering candidate experience.

• Professional Appeal: The need for a website that reflects Granite Search's professionalism to attract discerning clients.

Approach

• User-Centric Design: Focusing on a design that is both visually appealing and functional for different user groups.

• Enhanced Job Search Features: Implementing an intuitive system for posting and searching job listings.

• Brand Consistency: Establishing a cohesive brand identity across the website.

Implementation

• Website Redesign: We developed a sleek, modern, and easy-to-navigate website.

• Job Listing Integration: Introduced a streamlined process for uploading and searching for job vacancies.

• Branding and Design Enhancements: Aligned the website's look with Granite Search’s professional image, using a consistent colour scheme and branding elements.

Results

• Increased Brand Awareness: The new website significantly boosted Granite Search's market presence.

• Enhanced User Experience: Candidates and clients found the website more engaging and user-friendly, leading to better interactions.

• Business Growth: Since the website's launch, there's been an increase in client interest, more candidate engagement, and a 74% surge in web traffic.

Ongoing Collaboration

Impressed by the outcomes, Granite Search has retained Designlit for continuous management of their email marketing, social media, and video content.

Conclusion

This project exemplifies how strategic web design and digital marketing can revolutionise a company's online presence and business performance. Designlit's work for Granite Search not only transformed their digital interface but also played a pivotal role in their continued digital growth and success in the recruitment industry.