Blockology – "We Build It Better"

Renowned for its high-quality bricklaying and carpentry, Blockology employed Designlit to revolutionise their branding and digital presence.

Renowned for its high-quality bricklaying and carpentry, Blockology employed Designlit to revolutionise their branding and digital presence.

[Client]

Blockology

[YEAR]

2023

[SERVICE]

PREMIUM SERVICES

Challenges:


  • Market Differentiation: Distinguishing Blockology in a saturated market of residential construction services.

  • Digital Translation of Craftsmanship: Effectively conveying the high quality of Blockology's bricklaying and carpentry skills in the digital realm.

  • Targeting Residential Clients: Creating a brand image that appeals directly to homeowners, emphasising reliability and superior service.

Approach:

Our strategy was comprehensive:

  • Brand Analysis: Assessing the competitive landscape to strategically position Blockology.

  • Narrative Development: Crafting a brand story that resonates with Blockology’s ethos of excellence and durability, embodied in the tagline "We Build It Better".

  • Designing a Unified Visual Identity: Developing a logo and visual elements that not only embody the high quality and dependability of Blockology's services but also resonate on an emotional level with their target audience, forging a deeper connection and sense of trust.

Implementation:


  • Innovative Logo Design: We developed a logo that signifies stability and precision, mirroring Blockology's craftsmanship.

  • Engaging Website Creation: A visually appealing, easy-to-navigate website was launched, highlighting Blockology's portfolio and expertise.

  • Integrated Advertising Campaign: We rolled out an effective mix of billboard advertising and digital marketing campaigns, ensuring a widespread and impactful presence.

Results:

The branding overhaul was a tremendous achievement, leading to:

  • Enhanced Brand Recognition: The tagline "We Build It Better" and the cohesive branding elements positioned Blockology as a leader in the residential construction arena.

  • Increased Customer Inquiries: The revamped website and advertising initiatives significantly boosted customer engagement and inquiries.

  • Business Expansion: There was a marked increase in business leads and client contracts, attributed to the new branding strategy.

Highlights From the Project

"As a busy company, it's rare to find a partner like Designlit who can truly lighten our load. They took the reins, diving deep into understanding our target audience and competitors, giving us a distinct edge in our sales strategy. Our customers have noticed too - they frequently comment on the exceptional quality and attention to detail in our branding, which instills confidence in them to choose us for their next building project. Designlit has become an invaluable part of our team, handling all our marketing designs as we continue to expand our business."

"As a busy company, it's rare to find a partner like Designlit who can truly lighten our load. They took the reins, diving deep into understanding our target audience and competitors, giving us a distinct edge in our sales strategy. Our customers have noticed too - they frequently comment on the exceptional quality and attention to detail in our branding, which instills confidence in them to choose us for their next building project. Designlit has become an invaluable part of our team, handling all our marketing designs as we continue to expand our business."

Lewis, Director at Blockology

View Other Projects

Specialists in B2B and B2C Marketing,

see how we can help.

Want to know some secrets?
A place for inspirational thoughts, creative opinions and digital design news.

Specialists in B2B and B2C Marketing,

see how we can help.

Want to know some secrets?
A place for inspirational thoughts, creative opinions and digital design news.

Specialists in B2B and B2C Marketing,

see how we can help.

Want to know some secrets?
A place for inspirational thoughts, creative opinions and digital design news.

Want to discuss a project?

Want to know some secrets?
A place for inspirational thoughts, creative opinions and digital design news.